Digital signage is really quite simple and extremely affordable. Simply put it is the result of three technological developments: flat-panel technology, advancements in computer generated graphic applications, and high-speed Internet networks. In the early stages, digital signage basically came in one model... big, expensive, and complicated. But luckily that has all changed.
Flat-Panel Technology
Flat-panel technology, such as LCD (liquid crystal displays) and Gas Plasma displays, have created a market for digital signage by offering high quality video imagining in a thin easily adaptable platform. Flat-panel displays can be mounted on walls, hung from ceilings, and lifted with floor stands. Whatever the application or environment, flat-panel displays assume the role of broadcasting creative video and graphic images. If it's attention you're after, strap it to a flat screen and attention you'll get!
Computer Generated Graphics
Computer generated graphic applications have made it possible to say, "Bye, Bye, print guy. And give me back my wallet." No more fussing with costly print materials or delayed delivery and placement of posters or marketing materials. Professional graphic programs have not only made the designing of content more cost effective... they've allowed for the content to come alive. Dance if you will. Nothing attracts the eye like full-motion video with brilliant color and crisp images. Add the ease of updating prices, rate changes, or meeting times at the touch of a mouse and you got yourself content that can be used and reused. That'll save some paper.
High-Speed Networks
High-Speed Internet networks have changed the world... and they'll change the way you look at in-door marketing. A high-speed network connection offers constant monitoring of your digital signage system. Content can be sent to one or thousands of locations at the drop of a mouse. It can be delivered, updated, removed, scheduled and maintained on a minute-by-minute, day-by-day basis. Now that's what I'm talkin' about. It's your world. You own it. It's good to be king.
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